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ENSLAVEMENT OR FREEDOM: THE BUSINESS ADMINISTRATION OF THE PERFORMING AND VISUAL ARTS
BY JOY F. FAIRCLOUGH
Copyright © 2019
This book seeks to give a glimmer of hope and a little shining light into the darkness of the Business of Music. Most of the broader principles, which the author calls cornerstone constructs, are applicable to all art forms of Creative arts and businesses. The finer details are what will be different in each art form as they are worked out in daily training, and daily jobs. Why focus on this Business of Music? Along with Jamaican Coffee, Banana, Sugar, Limestone, Sports, Bauxite, and Skilled Workers as Human Resources, Music has been the longest and most brightly shining catalyst for Jamaica’s fame and provision of a natural human resource skills bank to the world. Although many may see Music as purely entertainment, there has been the question all along, from many generations locally, …” How do we get into this Business of Music, Dance, Drama and Visual Arts and sustain a living from it?”
What had happened to many of our early pioneers when they thought they found their freedom of expression and creativity, which would possibly earn them some monies for living? They found out twenty (20), thirty (30), to sixty (60) years or more later, that what they loved, had indeed enslaved them to a lifestyle of reduced wealth. They either gained world fame with no fame at home, or they gained great monetary earning on shows with no pension money.
When was all this happening? From the 1930s, onwards, when our first few pioneers started cover version recordings, and folk music recordings.
Where are those people now? Many have died without earning any stable income from their passion of performing and recording in all the visual and performing art forms. Some who are still alive, might see or have started to see some royalty income and residuals, thanks to present reforms 1970s, to 2019, of the copyright amendments in Jamaica, and the many publicly presented research studies, forums and workshops on earning in the Visual and Performing Arts Industry.
My evidence of this conundrum is in the voluntary administrative case files I have amassed since 2011, as a volunteer representative administrator of Joy Music Ltd, of which I am the managing director. I have spoken with thousands of persons face to face, and also by phone calls with what’s app and email communications, who requested assistance with the same statements and questions presented to me as the case file clients. The number of cases is two hundred. One hundred were also randomly selected for specific questions on one of the graphs. I will only cite, with permission from those clients, a few partial autobiographical and biographical statements.
However, many of those cited statements had been repeated by all case clients whose Creative Arts business was voluntarily administrated by this writer from 2011, until present (2019). This conundrum has also outworked itself into a public health situation for Jamaica.
In this book, I share some thoughts and constructs which can help to motivate our people in Jamaica to improve in Creative Arts Administration, and Creative Arts Business development, with the result of improved earnings for families for many generations.
In this book, I share the fact that the Creative Arts Industry is a productive, earning Industry with the potential to provide jobs for millions of Jamaicans. Purchase